Serena Williams Launches Makeup Line

Tennis legend Serena Williams is the most recent celeb to change into a magnificence entrepreneur.

Her model Wyn Magnificence might be making its debut by way of Ulta Magnificence on April 7 in 685 bodily shops and on-line. The preliminary lineup, together with a set of 10 lip, complexion and eye merchandise, will even be obtainable on the model’s DTC web site.

With tennis-ball chartreuse packaging, merchandise are impressed by Williams’ make-up appears to be like on the court docket. Its Glideline Waterproof Liquid Eyeliner, for instance, is marketed as waterproof and sweat resistant with 24-hour put on to recreate her signature cat eye.

“All through my profession, I used to be at all times trying to find make-up that appeared good after hours on the court docket, mixing merchandise myself and creating my very own formulation whereas touring the world,” mentioned Williams in a press release.

The model was launched by way of a three way partnership with private care and sweetness firm Good Glamm Group, an India-based firm with portfolio manufacturers together with MyGlamm.

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Serena Williams, Style Icon, Retiring From Tennis

In a canopy story for Vogue, the celebrity athlete and magnificence icon mentioned she was “evolving away” from tennis.