SKIMS Drops Campaign Featuring Sunisa Lee and More for 2024 Olympics Team USA Collection

Kim Kardashian strikes once more! Simply after that includes soccer star Jude Bellingham forward of the Euros and Bridgerton Season 3 star Nicola Coughlan, SKIMS is again with one other thematic assortment and a star-studded marketing campaign besides.

In case you will have but to note, Kim Kardashian’s garment line SKIMS likes to decide to the bit with a set and infrequently enlists essentially the most buzz-worthy stars to mannequin their items. Some earlier examples embrace their 2023 Valentine’s Day campaign featuring The White Lotus stars or their newer Stretch Lace pieces seen on Sabrina Carpenter.

At all times on high of the developments, the model’s newest challenge is centered on the upcoming summer season 2024 Olympic and Paralympic video games, set to happen in France. Similar to the model dropped collections for the Tokyo 2020 and Beijing 2022 video games, they’re dropping one other this time round. Plus, this years’ assortment will see the addition of SKIMS Mens, SKIMS Swim, and Adaptive items. The total line shall be launched at Skims.Com on June 26.

In a press launch, Kardashian stated, “I’m so honored for SKIMS to proceed supporting Staff USA and the inspiring athletes taking part within the upcoming Olympic and Paralympic Video games 2024. Our shared mission of empowering everyone actually shines by within the collaboration this yr with the addition of our males’s kinds to reinventing our adaptive intimates.”

In true SKIMS trend, they managed to line up a formidable roster of star athletes from Staff USA. Greg Swales photographed gymnast Sunisa Lee, sprinter Fred Kerley, sprinter Gabby Thomas, swimmer Jessica Lengthy, swimmer Caeleb Dressel, and runner Nick Mayhugh in SKIMS Staff USA assortment.

Per the press launch, Lee shared, “As a long-time SKIMS fan, partnering with them for this marketing campaign has been a dream come true. I’m so fortunate that I get to experiment with my type whereas competing, however after I’m not within the fitness center I nonetheless need to feel and appear nice. I really like that SKIMS delivers on consolation, flexibility, and elegance.”