Skims Is Launching a New Nipple Bra

After a buzzy foray into menswear earlier this week, Skims has already introduced its subsequent product: a nipple bra. What precisely is that, you might ask? In response to Kim Kardashian, who gracefully modeled the brand new innovation whereas debuting the product on Oct. 27, it is a regular push-up bra with built-in, fake nipples.

Upon discovery, the web was in disbelief. Regardless of inquiries round whether or not this was a delayed April Fools’ joke, seems, it is really a fairly genius strategy to market Skims’s funding in advancing carbon elimination. The corporate additionally introduced it will donate 10 % of the bra’s gross sales to 1% For the Planet, a company devoted to addressing the worldwide environmental disaster. Earlier this 12 months, Skims additionally introduced its participation in Watershed’s Frontier market initiative, a long-term climate-change dedication to speed up everlasting carbon elimination.

“Some days are arduous, however these nipple are more durable.”

“Some days are arduous, however these nipple are more durable. And in contrast to the icebergs, these aren’t going anyplace,” Kardashian says, sporting the upcoming launch beneath a seamless bodysuit and, later, a tee, presumably additionally from Skims. Launching on Oct. 31, the Final Nipple Bra guarantees a “good fullness” and, in fact, the faux nipples. Whereas this iteration might sound weird, there is definitely an present marketplace for the brand new bra. Nipples might be your greatest accent, in line with the numerous celebrities we have seen in fully sheer dresses, see-through swimsuits, and wild variations of the naked trend. In truth, Kardashian has demonstrated that in her personal fashion decisions on quite a few events. Why not draw much more consideration to the nipples with a full-coverage, push-up bra?

As Kardashian so aptly declares, she’s not a scientist, however she does “imagine everybody can use their skillset to do their half.” So she’s utilizing her wildly common undergarment model — and entrepreneurial mindset — to do her half in saving the planet.

Watch Kardashian’s hilarious announcement in full beneath.