Skinceuticals Taps Sofia Richie Grainge as First Global Brand Partner

Dermatologist-led label Skinceuticals introduced Wednesday that web “it”-girl Sofia Richie Grainge would function their international model accomplice. The mannequin and entrepreneur will entrance the label’s new Pores and skin Powered by Aesthetic Docs international marketing campaign.

Alongside the marketing campaign, Richie Grainge shall be liable for educating customers on the model’s strategy to skincare which caters to at-home routines and in-office remedies. She curated a branded skincare routine, deemed “The Sofia,” which shall be accessible to buy on the line’s e-commerce web site. The routine contains Skinceuticals’ Merely Clear Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore and the Every day Brightening Sunscreen.

Skinceuticals was first advisable by Richie Grainge’s dermatologist when the mannequin was in search of merchandise to “complement [her] day-to-day routine,” she stated in a press release.

Richie Grainge, who’s singer Lionel Richie’s daughter, turned an web star final 12 months following her wedding ceremony to music govt Elliot Grainge. Her meteoric rise and affect amongst Gen-Z caught manufacturers’ consideration and he or she now fronts Prada Magnificence, Nudestix and Jo Malone campaigns. She has also indicated she wants to start her own beauty brand.

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