Sofia Richie Grainge Is Tommy Hilfiger’s New Brand Ambassador

At this time, Tommy Hilfiger introduced world type icon Sofia Richie Grainge as model ambassador for Tommy Hilfiger Womenswear in a long-term two-year collaboration.

Possessing a pure affinity for type inspiring a era, Sofia Richie Grainge will carry a refined imaginative and prescient, pure optimism, and style for accessible luxurious to Tommy Hilfiger’s Basic American Cool DNA by means of Summer time 2024 and past.

“Tommy is the godfather of Basic American Cool”, says Sofia. “His designs are the proper canvas for taking part in with easy type and constructing a wardrobe of timeless items. I’m excited to co-create over the subsequent years with somebody who shares my ardour for self-expression, enduring type, and originality.”

“Sofia is a kind of icons who’s reshaping what it means to affect style at present,” stated Tommy Hilfiger. “She has an indescribable high quality of inspiring connection and showcases flawless type with confidence and authenticity. I’m delighted Sofia will carry her effortlessly cool type to our womenswear assortment from summer time into 2025.”

Introduced whereas framed in a navy and cream Tommy Hilfiger cardigan and tailor-made chinos, Sofia will characteristic in a sequence of trans-seasonal storytelling, campaigns, and collaborations.

In a definitive information of what’s in for the season, the up to date ‘It-girl’ will curate the Tommy Hilfiger Summer time 2024 assortment showcasing her private selects of elevated womenswear.

In future seasons, Sofia will seem because the face of the Tommy Hilfiger within the model’s Summer time and Vacation 2024 campaigns and design collaborative collections with Mr. Hilfiger launching in Spring 2025.

Tommy Hilfiger has a protracted historical past of working with inspiring popular culture icons and Sofia joins an increasing listing of artistic pioneers who’ve designed collections with the model and damaged conventions by means of disruptive partnership activations.Previous collaborators together with Lewis Hamilton, Gigi Hadid and Zendaya have introduced their distinctive types and up to date views to the model’s Basic American Cool DNA and crimson, white and blue codes.

FTC Disclaimer: Remember that I’ll obtain commissions while you click on hyperlinks and make purchases. Nevertheless, this doesn’t influence my critiques.