Stray Kids Star in Tommy Hilfiger’s Spring 2024 Campaign — See All Photos

Stray Kids and Tommy Hilfiger are becoming a member of forces as soon as extra. The Okay-Pop band has teamed up with the beloved model for the second time for its spring 2024 marketing campaign, and the preppy vibes are sturdy.

In true Tommy style, the gathering is available in crisp shades of purple, navy blue, and shiny white paired with basic khaki. The marketing campaign “captures a second of downtime” for the band, with photographs that appear to be they have been shot in inns whereas the group was on the highway — carrying head-to-toe Tommy, in fact.

In a single notably cute snap, seven of the band members pile into the elevator, wanting just like the personification of recent prep of their Tommy ‘matches. Polo shirts, rugby stripes, khaki pants — the gang’s virtually all right here, however with a Stray Youngsters twist. (Han, the eighth member of the group, is notably lacking from the shoot, as JYPE stated it was “filmed throughout the interval when Han was resting after exhibiting sudden signs of a chilly.”)

“We have been followers of Tommy Hilfiger since we have been youngsters, and we’re thrilled to proceed this partnership,” the band stated in an announcement. “We approached this shoot similar to band life, with everybody bringing their distinctive persona after which merging it with Tommy’s basic American cool fashion. How cool is it that we get to work onerous collectively whereas having a lot enjoyable – we can not await our followers to find this genuine portrayal of our life behind the scenes!”

Tommy Hilfiger has been a favourite of musicians for literal many years now, and Stray Youngsters are not any exception. “I’ve all the time been impressed by popular culture’s intersection of style and leisure,” Hilfiger stated in an announcement. “Stray Youngsters are one of many world’s hottest teams, they usually possess an optimistic outlook that has related them with worldwide audiences via each their music and elegance. I can acknowledge their fierce decided spirit and it conjures up me to ship iconic appears for the following technology.”