Susanna Lau Joins System Magazine as Digital Editorial Director

Susanna Lau, the London-based trend blogger turned editor, has been appointed digital editorial director of System journal. The rent comes as System proprietor Mike Obenson goals to rework what started as a bi-annual print title with insider cred into a world media model with a extra sturdy providing.

Obenson launched System Beauty in late 2022 and extra not too long ago soft-launched System Tales, a video-driven platform that can formally debut later this yr. A couple of months in the past, System employed i-D journal’s head of video content material, Fiona Hartley, to the function of digital director.

Lau, identified on-line as Susie Bubble, was a part of the primary wave of digital creators to shake up trend media within the mid-2000s. She rose to prominence following the launch of her “Fashion Bubble” weblog in 2006 and was the editor of Dazed Digital between 2008 and 2010.

“After a decade of floating free, I’m very excited to hitch a publication that has held the style business as much as its inventive mirror by asking probably the most potent of inquiries to its finest protagonists,” Lau stated.

Alongside her work for System, Lau will proceed to work with shoppers together with Gucci, Prada and Dior, and contribute to titles comparable to Good Journal, Pop and The Enterprise of Trend.

Be taught extra:

System Magazine Launches New Bi-Annual Beauty Publication

The sweetness push is a part of a wider technique by CEO and publishing director Mike Obenson to show System from a single print product right into a broader media proposition.