The BoF Podcast | Owen Eastwood and Tim Brown on Building High Performing Teams

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Background:

As a efficiency coach to England’s nationwide soccer crew, the Royal Ballet and extra, Eastwood faucets into his Māori heritage to assist teams foster a way of togetherness and drive efficiency.

For Allbirds co-founder and chief innovation officer Tim Brown, co-founder and chief innovation officer at Allbirds, an organization that has gone on a rollercoaster of ups and downs because it IPO in 2021, his former  life as knowledgeable soccer participant for New Zealand has taught him classes he’s introduced from the pitch to the boardroom.

“Once we wish to create a excessive performing atmosphere, we make an endeavor to one another that we are going to do nothing to decrease the dignity of each particular person, and after we all depart this expertise or no matter it’s collectively, our dignity might be enhanced,” Eastwood instructed Brown stage at BoF VOICES 2023. “For me, due to this fact, you must perceive the story of the folks you’re employed with.”

This week on The BoF Podcast, Brown and Eastwood unpack how corporations can drive excessive efficiency whereas sustaining a supportive tradition.

Key Insights:

• Whereas working with the British Olympic crew, Eastwood inspired the athletes to discover a degree of funding in their very own story by creating a movie which showcased numerous Olympians all the best way again from 1896. “The Olympians themselves simply took selfies the entire time with these pictures of these ancestors who they particularly might relate to, possibly one thing that shared their very own id story. I feel it opened their eyes.”
• Allbirds was based in 2024 with a mission to make sustainable footwear, however 10 years on, Brown stated that he’s discovered how vital it’s to remain true to that inner story, each in speaking with staff and customers.  “As a inventive particular person, as a storyteller, are we doing sufficient inside our organisations to inform tales internally in the identical method that we’re telling them outdoors of the organisation?” he requested.
• Eastwood stated these kinds of sturdy, dynamic, inner tales are key for everybody on a crew. “You’ve acquired to create rituals and traditions the place it’s reiterated as a result of really it’s not only for the advantage of new joiners, it’s for the advantage of us who’ve been right here a very long time.”

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