The Business of Beauty Gathers Executives for an Intimate Community Event

The Enterprise of Magnificence held its inaugural neighborhood occasion at New York’s Lodge Chelsea on Tuesday night, bringing collectively main executives, analysts and decision-makers from throughout the business.

Hosted by The Business of Beauty’s government editor Priya Rao, and moderated by BoF’s head of content material technique, Robin Mellery-Pratt, and affiliate director of content material technique, Alice Gividen, the BoF Skilled occasion distilled The Enterprise of Magnificence’s output during the last enterprise quarter, supplemented with insights from BoF’s community of executives, analysts and specialists, to create actionable enterprise intelligence for its B2B neighborhood.

The dialogue lined probably the most important client shifts and new market alternatives, from decoding Gen-Z values and behaviours, to the scope and scale of beauty’s luxury opportunity, projected to succeed in a worth of $40 billion by 2027. It additionally explored new routes to the shopper — the channels and ways driving development within the sector, the manufacturers driving explosive gross sales development from TikTok movies, and the unsure way forward for celebrity beauty brands.

The dialogue was adopted by a cocktail reception, with executives from Coty, Shiseido, Estée Lauder Corporations, Glossier, Aēsop, Harry’s Inc., Nars Cosmetics, Prada Group, Dr. Barbara Sturm, Pinterest and Nielsen IQ, amongst others, in attendance.

Greater than 500 companies together with Estée Lauder Corporations, Sephora, Coty, and Glossier subscribe to BoF Skilled to upskill their workers, improve decision-making, and foster innovation all through their organisation.

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