The Business of Beauty’s Haul of Fame: This Makeup Artist Drives Pop Music

Welcome to Haul of Fame, a roundup of the largest magnificence moments of the week, what they imply for the business at giant … and why we’re placing tofu in our hair. Yup, we’re.

Included in at present’s concern: Hannah Lux Davis, Petra Collins, Sofia Coppola, Lush, Scarlett Johansson, Colin Jost, The Outset, Nicole Richie, Tanologist and tramp stamp tattoos. However first…

Spoiler Alert

I bought an electronic mail this week that I can’t cease fascinated about. It was hyping Charlotte Tilbury’s new-ish Magic Water Cream, which is 1) really nice 2) positioning itself as “the must-have movie star magnificence secret.” However the one “secret” celebrities hold about their magnificence routines is cosmetic surgery. Every little thing else, they’ll (and do) monetise — or if it’s one thing super-cheap like Vaseline or super-niche like Ceremonia, they name-drop it in interviews for “I’m so grounded” vibes or deep cool cred.

At this level, Charlotte Tilbury, with its Nicole Kidman co-sign and its billion-dollar income stories, is as a lot of a “secret” as Bradley Cooper’s courting life. What’s extra, the concept of a “magnificence secret” basically is form of extinct. In terms of “this pores and skin cream really works,” sharing is caring … and it will possibly additionally make us a number of cash on social media.

However gatekeeping continues to be a dependable technique for desirability, and realizing one thing earlier than anybody else — or tagging a generic swipe of moisturizer with #IYKYK — continues to be a form of forex. So the place are we discovering precise magnificence secrets and techniques lately?

The reply, more and more, is music movies, that are experiencing a resurgence because of Spotify’s video perform, TikTok, Instagram Reels and several other younger feminine administrators turning the medium right into a shifting temper board.

On the high of that listing is Hannah Lux Davis, who’s behind Doja Cat’s new “Agora Hills” video, Nicki Minaj’s “Barbie World” and the long-lasting visuals of Ariana Grande’s “Thank U Subsequent.” Davis started her profession as a Hollywood make-up artist. Her tightly cropped pictures of Ava Max’s spider lashes and Ice Spice’s two-tone lip liner in movies have change into a part of her signature — whereas additionally being unintentional advert campaigns.

As an example, Doja’s “Agora Hills” debuted on Sept. 22, every week that coincides with a 140 p.c spike in Google searches for “Coquette” aesthetics, a.okay.a the newborn pink lips, frosted shadow and hair bows seen in Davis’s close-up pictures.

Filmmaker Petra Collins has made related magic with Olivia Rodrigo, serving to flip the pop princess right into a magnificence template in movies like “Good 4 U” and “Unhealthy Concept, Proper?” together with her lingering pictures of Rodrigo’s pastel-rimmed lids and Pixie Stix hair. Would Rodrigo have gotten her Glossier deal in 2022 with out Collins’ positioning? Possibly? However it wouldn’t have appeared as genuine. You’ll be able to’t purchase that form of framing.

In fact, the OG of lady world, Sofia Coppola, nonetheless has a lot to show us about “magnificence secrets and techniques” going from a movie set to a magnificence shelf. A uncommon collaboration between Half Magic, the “Euphoria-esque” makeup line by A24 and makeup artist Donni Davy, and her movie “Priscilla” debuted earlier this month. It’s a watch package that retails for $49 at Ulta Magnificence and A24′s merch store, promising to instruct you on the “secrets and techniques” of Priscilla Presley’s signature cat eye. Shhh, don’t inform!

Plus: This Week’s Launches

I can not cease laughing at these Lush Screamo bath bombs, which arrived at my native retailer yesterday. I used to be there to choose up extra Tofu Cream Shampoo, which has a quiet fan membership on Reddit due to its potential to strengthen curly hair. Yeah, it’s good.

Scarlett Johansson roped her husband, Colin Jost, into a beauty tutorial for her skincare model, The Outset. She walks him by their new Spa in a Field set which launched Oct. 23. When she suggests she’ll purchase him some moisturizer for Christmas, he protests, “However I bought you 4 vehicles final yr!” It’s cute.

Nicole Richie is the face of Relevant Skin, the brand new model from 13 Lune’s Nyakio Grieco. Their tagline is “Clear, Inclusive Magnificence,” which I feel is slightly humorous when paired with a beautiful, skinny, cool member of the Hollywood institution. Nonetheless, Richie is radically trustworthy about her fascinating, and typically very laborious, life experiences, and she or he has a number of goodwill amongst millennials for being each fabulous and actual. Looks like a promising transfer.

Goop is getting a CFDA Innovation Award subsequent week, which suggests I might be testing waterproof mascara so I can cry tears of awe when Gwyneth Paltrow struts previous me on the awards ceremony with out a lot as a glare.

Tanologist is now obtainable at Walmart, making its founder, 25-year-old influencer and make-up artist Lottie Tomlinson, a stealth mogul to look at. Tomlinson is little sister to One Course’s Louis Tomlinson, however she’s lengthy impressed magnificence insiders together with her willingness to start out from the underside. (She apprenticed at a London salon at simply 14 and labored her method as much as being Selena Gomez’s make-up artist, amongst different pop beauties.) Tomlinson additionally has a slew of on-line followers, because of her simple resemblance to actress Margot Robbie. I don’t use self tanner, but when I did, I’d completely belief Lottie Tomlinson with a components that makes folks jealous of my (imaginary) seashore days on Instagram.

Inkbox has partnered with Travis Barker on a line of short-term tattoos that launched on Oct. 24. One is a modified tramp stamp — one thing coming again into vogue — or at the least, back into Teen Vogue. My college students at The New College declare they’re cool once more, too. Possibly one thing to do with Blumarine and Diesel’s low-rise denim supremacy …

A younger girl named Stella had a Glossier-themed Bat Mitzvah on the Beverly Wilshire Resort in Los Angeles. Mazel tov to all, particularly the graphic designer who redid all of the logos.

And eventually… I stated there have been no magnificence secrets and techniques left anymore, however I even have one. Are you able to guess which OG supermodel is lastly in talks to create her personal magnificence empire? She’s constructing a crew with the very best. This could possibly be an enormous one.