The Return of the Mermaid Heel

Sergio Rossi channels seaside glamour in its spring-summer 2024 marketing campaign, nodding to its 2010 icon, the Mermaid. The marketing campaign, lensed with the clear blue skies of Sorrento, Italy, as a backdrop, captures the essence of coastal luxurious.

Sergio Rossi Spring/Summer time 2024 Marketing campaign

Claire Rothstein, the attention behind the model’s earlier fall 2023 vision, brings the caged silhouette again into the limelight. It showcases its evolution right into a seamless mix of day-to-night performance. The open-back and zippered sandal heel types highlight the model’s revolutionary spirit and replace spring footwear.

Embodying the marketing campaign’s attract is mannequin Birgit Kos, whose class and sensuality are magnified by the styling of Christopher Maul. Kos, draped in an array of high-slit skirts and strappy tops, completely enhances the footwear’s architectural traces.

The Mermaid design, introduced in hues of regal purple, crystal-adorned opulence, and timeless black, presents a spectrum of sophistication. The Sergio Rossi spring 2024 marketing campaign provides to its visible splendor with the wonder experience of Daniel Martin and Terry Barber.

Martin’s contact on Kos’s slicked-back hair echoes the streamlined grace of the Mermaid, whereas Barber’s glamorous make-up additionally stands out.