The Singer’s Point of View

Within the newest marketing campaign from Ray-Ban, worldwide music sensation Maluma takes middle stage, introducing the Ray-Ban Meta smart glasses collection to a worldwide viewers. The commercial, a mix of favor and expertise, presents a hands-free digital expertise designed to reshape how we work together with our environment.

Maluma for Ray-Ban Meta Assortment Advert

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With a vibrant and unapologetically trendy temper, the advert’s imagery captures Maluma’s charismatic presence, adorned in good glasses, set towards backdrops that oscillate between the intimate confines of a automotive and the textured partitions of an city setting.

His assured gaze, accented by the smooth frames, invitations viewers to ascertain a world the place expertise enhances each second with out intruding upon it.

The Ray-Ban Meta good glasses are a style assertion and a technological leap ahead. As proven within the marketing campaign, these glasses empower the wearer to seize and share life’s moments with a 12MP digital camera and 1040p video functionality.

Moreover, they facilitate cellphone calls and leverage AI whereas sustaining the iconic Ray-Ban aesthetic. The commercial cleverly displays the product’s twin nature, the place the tech-savvy options are highlighted subtly but impactfully, emphasizing the thought of “connecting with out distraction.”

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Reflecting on the marketing campaign’s narrative, Maluma’s Ray-Ban Meta commercial presents a singular point-of-view expertise, aligning along with his profitable Don Juan world tour, together with a pivotal efficiency at Madison Sq. Backyard.

The advert suggests a day within the lifetime of Maluma, as seen by way of the lenses of the smart glasses, inviting viewers to witness the world as he does—dynamic, uninterrupted, and absolutely immersed.

With costs beginning at $299, the Ray-Ban Meta good glasses assortment is obtainable for these trying to mimic Maluma’s type.