Tommy Hilfiger SS14 Not Showing at New York Fashion Week

Tommy Hilfiger SS14 Menswear

Shortly approaching, New York’s Mercedes-Benz Trend Week is scheduled from September 5-Twelfth. In previous years, Tommy Hilfiger showcased its males’s and girls’s spring/summer time collections on Sunday at 8 p.m. Nonetheless, these hoping for the SS14 menswear assortment must wait, based on WWD. This yr, the runway will solely show womenswear, which accounts for forty % of the model’s international retail gross sales. As a substitute, new advertising and marketing initiatives, stories WWD on August 2nd, would be the first time anybody sees the SS14 menswear assortment. A consumer-directed technique is predicted to embody bodily and digital media by the next campaigns and efforts:

• The Icon Assortment – Twenty-five American classics based mostly on the designer’s prime model inspirations.
• Prep Home – Primarily a Tommy Hilfiger show specializing in the model’s roots. Think about this an extension and bodily embodiment of its ongoing ‘The Hilfigers’ promoting marketing campaign.
• Millennium Promise – The model’s effort to get its customers philanthropically concerned.
• Surf Shack – A seaside interpretation of its basic preppy seems to be.

“We’ve made a strategic determination to focus our consideration throughout New York Trend Week on our girls’s enterprise,” defined Avery Baker, Tommy Hilfiger Group chief advertising and marketing officer, to Vogue.co.uk. “Menswear stays on the coronary heart of the Tommy Hilfiger model, and we’ll proceed to develop modern methods to current our males’s collections by channels that talk on to customers.” Not lengthy earlier than the New York Trend Week change surfaced, menswear inventive marketing consultant Simon Spurr departed the style home. Hilfiger and his workforce are anticipated to design all future menswear collections. Though we must wait just a few months to see their SS14 menswear seems to be, the Tommy Hilfiger AW13 menswear assortment could be seen under, and the model’s web site gives a glimpse of pre-fall looks.

Tommy Hilfiger Menswear Accessible At:

Tommy Hilfiger SS13 Runway

Tommy Hilfiger Menswear AW13 Video