Tommy Jeans Spring 2024: Reimagining Retro Cool

Tommy Denims from Tommy Hilfiger reinvigorates the essence of basic American cool with its spring 2024 marketing campaign. It’s a group that sings an ode to the throwback period whereas standing firmly within the modern-day.

Tommy Denims Spring 2024 Marketing campaign

In a collection of photographs that Tyrell Hampton captures, the long-lasting 90s fashion brand is given a brand new look with a nod to the previous, intertwining preppy aesthetics with the relaxed essence of sports activities streetwear.

The highlight shines on up to date varsity jackets, a nod to the collegiate spirit that has lengthy been a cornerstone of American trend heritage.

The Tommy Jeans collection provides a mix of sophistication and laid-back attraction for ladies’s choices. The lineup consists of figure-flattering mini clothes, versatile denim, and tailor-made jackets, completely crafted to cater to the dressy informal aesthetic.

This marketing campaign showcases the various expressions of fashion, because of the collective efforts of British mannequin Mia Regan, Berlin-based artist Kicki Yang Zhang, British mannequin Package Worth, French designer Dahana De Caro, and Dutch mannequin Nelson Gariba.

As an extension of the label’s journey, the Spring 2024 assortment builds upon Tommy Hilfiger’s successful holiday advertisements, showcasing a continuity of its Americana aesthetic.