Tommy Hilfiger’s newest marketing campaign captures the colourful essence of athletic spirit and American collegiate fashion, igniting a renewed appreciation for traditional sportswear. The Tommy Jeans International Games collection, a nostalgic nod to the memorable “Worldwide Video games” capsule of ’96, has been reimagined for the fashionable wardrobe.
The brand new assortment weaves collectively Tommy Hilfiger’s storied sporting and collegiate heritage, presenting varied items the place the previous and current converge with aptitude.
Tommy Denims Worldwide Video games Marketing campaign
The Tommy Denims Worldwide Video games assortment contains an array of color-blocked shorts, warm-up jackets, and working singlets. The colour palette, a unifying thread that mixes the long-lasting Tommy Hilfiger purple, white, and blue with vibrant yellow, black, and inexperienced, paints an image of worldwide unity.
Mick Schumacher and Stefon Diggs step right into a world the place fashion meets sport, their poised demeanor complemented by the items they adorn: a rugby shirt with boldly striped shoulders and arms, a redefined varsity jacket in a tactile wire, and a reworked Chicago crusing jacket that pays homage to classic regatta windbreakers.
The “TOMMY 85” brand, emblazoned on a males’s mesh high, captures the essence of traditional basketball jerseys.
Photographed by Juanita Richards in an genuine American collegiate setting, the marketing campaign stars exude Tommy Hilfiger’s ‘Classic American Cool’ vibe. Tommy Hilfiger’s commentary on the gathering ties the marketing campaign again to its roots and the anticipation of 2024’s sports activities scene.
“The sporting calendar units the cultural pulse for the 12 months—and 2024’s shaping as much as be wonderful,” expressed Tommy Hilfiger. “We’re constructing on our legacy of working with pioneers in sport and reimagining timeless American icons by means of an archival lens.”
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