Van Cleef & Arpels Opening on Madison Avenue – WWD – Infinite Shopping Guide. All rights reserved.

Van Cleef & Arpels is coming to Madison Avenue.

The extreme jewelry mannequin, owned by luxurious massive Richemont, is predicted to open this fall at 690 Madison Avenue, which is the northwest nook of 62nd Highway, a website beforehand occupied by an Hermès males’s retailer.

Van Cleef & Arpels operates two totally different retailers in New York Metropolis, along with its flagship on Fifth Avenue and 57th Highway, adjoining to Bergdorf Goodman, and in Hudson Yards on the far west side of Manhattan.

“Richemont in the previous couple of years has doubled down on its funding in New York Metropolis nonetheless considerably on Madison Avenue,” talked about Matthew Bauer, president of the Madison Avenue Enterprise Enchancment District. “Throughout the ultimate two years eight Richemont producers have opened or are throughout the technique of opening on Madison and a ninth Richemont mannequin, Buccellati, has been very engaged on the avenue.” The Richemont producers are all situated inside a five-block stretch of Madison, Bauer well-known.

Richemont retailer initiatives on Madison, currently completed or throughout the works, embrace the Panerai enlargement, A. Lange & Sohne relocating and growing, Jaeger-LeCoultre doubling in measurement, IWC relocating and growing, and Peter Millar moreover relocating, along with ultimate yr’s Chloé opening. In addition to, Montblanc opened a model new retailer on Madison Avenue two years prior to now.

On Madison, Van Cleef & Arpels joins fellow jewelers Graff, De Beers, Kwiat, Fred Leighton, Ippolita, Buccellati, Paul Morelli and Chanel, amongst others, extra establishing the avenue as one in all many essential areas for high jewelry on the earth. Richemont’s three jewelry maisons — Cartier, which has its flagship on Fifth Avenue; Van Cleef & Arpels and Buccellati — grew 24 p.c in Richemont’s first fiscal quarter, which ended June 30.

With the switch to Madison, it’s clear that Van Cleef & Arpels is on a path to ship the jewelry mannequin to wider audiences, though not solely by retailers. Van Cleef & Arpels presently has an exhibit on the American Museum of Pure Historic previous in New York Metropolis and earlier this yr staged an exhibit on the Saudi Nationwide Museum in Saudi Arabia. “Jewelry should be accessible to the overwhelming majority of audiences, not merely the privileged collectors,” talked about Nicolas Bos, chief authorities officer of Van Cleef & Arpels, whereas in Saudi Arabia for the opening of exhibit ultimate January. “Jewelry shouldn’t be solely a enterprise class and enterprise train, it’s been a ingredient of art work, custom and civilization for as long as folks have been on the planet.”