Vans Hires Former Lululemon Product Chief as Brand President

Solar Choe, who was Lululemon’s chief product officer till the corporate introduced her departure final week, has been employed as Vans’ new international model president, Vans-owner VF Corp. stated in a launch.

VF Corp. has been on the lookout for methods to reignite gross sales at Vans, which had been the biggest model in its portfolio till its current struggles. Gross sales at Vans plunged 24 % yr over yr within the 12 months by March, leaving The North Face, which noticed gross sales develop a modest 2 %, VF Corp.’s largest label by gross sales for the yr. Bracken Darrell, president and chief government of VF Corp., stated on the time that turning round Vans can be a prime precedence within the yr forward.

Choe is a retail veteran who labored at corporations together with Marc Jacobs, Madewell and City Outfitters earlier than becoming a member of Lululemon, the place she was a longtime a part of the management workforce and served as chief product officer for seven years. She’s credited with serving to it to develop into a product-led firm and develop into new classes, together with footwear. She begins in her new function in late July.

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