Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie

Victoria’s Secret & Co. will deliver its vogue present again as a feature-length movie this fall after a four-year hiatus, showcasing artists and designers from around the globe.

The movie, which can be accessible for streaming internationally, is an tried reimagining of the retailer’s former flagship occasion. The style present was discontinued after it got here underneath hearth for its retrograde portrayal of girls. Scores for the reside broadcast additionally dropped considerably in its later years.

The movie will highlight vogue collections from 20 artists from 4 cities — Bogota, Lagos, London and Tokyo — that remember the “individuality of girls’s tales and views,” mentioned Raúl Martinez, head artistic director at Victoria’s Secret. One portion of the present will doc the making of the collections, and one other will showcase the designs, which aren’t restricted to undies and will embody clothes or outerwear, in accordance with an organization spokesperson.

The unique reside occasion, which ran from 1995 to 2018, reached peak recognition within the 2000s, turning fashions like Gisele Bündchen into celebrities and drawing over 10 million viewers worldwide. Viewership dropped because the present’s use of skinny, largely White, scantily-clad fashions often called “angels” fell more and more out of step with rising inclusivity. At one level, the top of promoting mentioned it wouldn’t embody transgender or plus-size fashions. (The corporate later apologised.)

It’s unclear how a lot of a departure the brand new program can be from the unique. The corporate described it as a mixture of outdated and new. It plans to incorporate high supermodels and musical expertise however didn’t point out how various that group can be or give further specifics. Components of the unique present — like wings — might be featured within the movie, however in a brand new method, the spokesperson mentioned.

The movie will deliver again the “best possible of leisure and vogue our clients have been asking for,” mentioned Chris Rupp, chief buyer officer at Victoria’s Secret. “We’re celebrating the enduring heritage of the model by means of a brand new technology of artists, and we will’t wait to amplify their imaginative and prescient by means of our worldwide platform.”

The corporate has labored to wash up its picture in the previous couple of years by casting extra various fashions, increasing its dimension vary and including extra girls to its board of administrators. Victoria’s Secret broke off from its former father or mother firm, L Manufacturers, in 2021 and has since struggled as a standalone public firm, shedding about 60 % of its market worth.

Rivals corresponding to Rihanna’s Savage X Fenty — which has produced its personal vogue present — and ThirdLove have drawn shoppers by positioning themselves because the antithesis of Victoria’s Secret.

Along with the designs from the 4 cities, Victoria’s Secret’s in-house groups are making a fifth assortment which can even be a part of the present. The objects created by the worldwide designers received’t be instantly accessible on the market, in accordance with the spokesperson.

The corporate expects that the brand new present might grow to be an annual occasion that includes completely different cities and designers.

By Olivia Rockeman

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