With Unseen Andy Warhol Cover, Beauty Papers Sets Sights on Art Crowd

Actresses and pop stars are normally discovered on the quilt of magnificence magazines, however one avant-garde publication is unveiling a distinct sort of star for its newest subject: Andy Warhol.

Bi-annual journal Beauty Papers options unseen images of Warhol in its “Journey”-themed cowl and all through its subsequent subject, on stands on Oct. 11. Shot by former assistant Ronnie Cutrone throughout his time at Warhol’s Manufacturing facility from 1972 to 1980, the images present Warhol placing on and eradicating drag make-up in a minimalist setting very similar to the artist’s well-known self-portrait Polaroids.

The publication has teamed up with Iconic Photographs Gallery to unveil the photographs throughout the Frieze London from Oct. 11 to fifteen. Warhol is one in every of 16 cowl topics Magnificence Papers is showcasing for fall, which additionally embody covers photographed by Paolo Roversi and Nigel Shafran.

“For us, magnificence, artwork and tradition is the manifesto and it defines Magnificence Papers,” mentioned Maxine Leonard, co-founder and editor-in-chief.

Magnificence Papers was launched by Leonard, a make-up artist, and Valerie Wickes in 2015 out of a mutual frustration that the majority magnificence editorials present in magazines have been homogenous. Reasonably than specializing in business subjects like treating wrinkles or lengthening lashes, they’ve been intent on intellectualising magnificence and showcasing artistry. (The journal doesn’t function any promoting in its points, however Leonard and Wickes function a inventive company, Magnificence Papers Creates Consults, that designs campaigns for manufacturers like Byredo, Nars, Mac Cosmetics and Jo Malone.)

In each subject, the founders collaborate with make-up artists like Peter Philips and Lucy Bridge and tremendous artists like painter Maggie Hambling. Mainstream celebrities have turned to the publication for art-world credibility as nicely: Harry Kinds, shot by Danish photographer Casper Sejersen, appeared on Magnificence Papers 2020 cowl sporting fishnets.

“The method is freedom and to not resolve advertising issues or magnificence issues by way of, ‘You’ve obtained dangerous pores and skin or a nasty eyebrow,’” mentioned Wickes.

Whereas vogue has lengthy been identified for its artwork collaborations, magnificence strains similar to La Prairie, Chanel and Dr. Barbara Sturm have more and more sponsored pop-ups, commissioned artworks and hosted occasions for VIP shoppers at Artwork Basel and Frieze in recent times. For the upcoming version of Frieze London, Dr. Barbara Sturm may have a lounge on-site with a VR expertise, selfie mirror and 3D face scanning pores and skin evaluation, an activation the model additionally held final spring at Frieze Los Angeles. For its half, the journal launched the e-book, “Harley Weir: Magnificence Papers” throughout Frieze final yr.

“Manufacturers profit from being inventive. We see this increasingly more by way of what shoppers need. They need to be impressed; they don’t essentially need a components,” mentioned Wickes.