Zendaya and Sportswear On Announce Multi-Year Partnership

From gracing the Met Gala with endless outfit changes to serving (fairly actually) on the courts of Challengers, Zendaya is aware of a factor or two about storytelling by model. So it’s no shock to listen to that she’s persevering with this exploration by her latest vogue enterprise: a multi-year partnership with the sportswear model On.

Greatest identified for its work with Loewe and versatile sneakers embraced by celebs-on-the-go, the Swiss performance-wear firm introduced today that it’ll collaborate with the actress on artistic campaigns and reimagined product collections over the following a number of years. As an avid enjoyer of the model herself, “it’s a full-circle second to make this partnership official,” Zendaya instructed On.

Courtesy of On

Courtesy of On

To kick off the collab, On launched “Dream Together,” a brief movie starring Zendaya. Directed by choreographer C Prinz, it explores how on a regular basis motion and collectivism go hand in hand. Because the sports activities stadium within the movie slowly lights up, the actress struts down its operating observe, clad in a black lengthy sleeve zip-up, icy blue leggings, legwarmers, and cushioned Cloudtilt sneakers. She shifts by, then turns into part of, a swaying crowd of dancers and athletes, reflecting the marketing campaign’s celebration of sport and neighborhood.

“We are able to’t consider a greater companion to assist us develop, evolve, and join with individuals around the globe than Zendaya,” stated On’s Co-Founder David Allemann – and neither can we. As we eagerly await On and Zendaya’s subsequent transfer within the realm of activewear, discover the most recent assortment at On.com.