Zendaya is a Work of Art in Lancome x Louvre Makeup

Worlds collide when the Louvre and Lancome collaborate for a monumental make-up assortment. Model ambassadors Zendaya, Aya Nakamura, Amanda Seyfried, and He Cong pose in revered museum halls for the Lancôme x Louvre marketing campaign.

These ladies, powerhouses in their very own proper, pose within the art-inspired assortment, embodying the myths and tales immortalized in stone. The Louvre is an everlasting spring of inspiration.

Lancome x Louvre Make-up Marketing campaign

Zendaya embodies Aphrodite, the Venus of Aries, in a black dress with a billowing cape, a change from her recent Smartwater and Bulgari advertisements. In the meantime, Amanda Seyfried channels Diana of Gabies. High mannequin He Cong delivers the attraction of the Venus de Milo. And Aya Nakamura embodies the essence of Corine in her shot.

Since its inception in 1793, artists have wandered its grand halls, absorbing knowledge from masters of yore. Right now, the museum continues to be an oasis for all creators, a canvas the place historical past intersects with the current.

To extract the essence of this inventive wonderland, Lancôme fixated on 9 iconic sculptures—the Venus de Milo, the Winged Victory of Samothrace, Corinne, the Diana of Gabii, the Nymph with a Scorpion, Echo, Hygeia, the Venus of Arles, and the Sleeping Hermaphrodite.

Every sculpture supplied its distinctive narrative, informing the make-up’s tones and textures, skillfully curated by Lisa Eldridge, International Inventive Director of Lancôme Make-up. The cosmetics model reveals that magnificence isn’t static—it’s an evolving language. By way of this collaboration, Lancôme x Louvre bridges a spot of centuries, connecting classical artwork to modern-day magnificence.

With a historical past spanning over 90 years, Lancôme takes this iconic rendezvous as a possibility to redefine magnificence paradigms, proving that each magnificence and artwork are in fixed movement.