Zimmermann Spring 2024 Campaign: Coastal Wonders

Zimmermann’s spring 2024 marketing campaign, captured by way of the lens of Benny Horne, brings the coastal attract of Madeira, Portugal right into a harmonious dialogue with the model’s Natura assortment.

Brazilian mannequin Barbara Valente graces the marketing campaign along with her second look for the label, persevering with the narrative that started within the resort season. As waves crash towards the coast, Valente channels the spirit of the pure world that Zimmermann takes inspiration from.

Zimmermann Spring 2024 Marketing campaign

The Natura assortment is a vibrant homage to the wild, with an array of colours and textures. Zimmermann’s offerings unfurl just like the panorama itself, with airy dresses, exact tailoring, and complicated lace detailing that remember craftsmanship as a lot as they do fashion.

The clever composition of every piece is accentuated by Romy Frydman’s styling, which pairs every ensemble with the right equipment like fashionable earrings, stylish sun shades, and strappy sandals.

Gabriele Hackworthy’s artwork course enhances the visible poetry of the marketing campaign, whereas Jodie Boland’s make-up artistry and James Rowe’s hairstyling imbue Valente with an ethereal high quality that echoes the gathering’s inspiration.

Smile Company’s inventive course additionally stands out for the season. As the gathering strikes from smooth, billowing clothes that seize the essence of a coastal breeze to structured fits that mirror the earth’s solidity, Zimmermann exhibits what it means to put on one’s atmosphere.