The standard wholesale enterprise mannequin has been below assault for years, however the e-commerce growth caused by the pandemic has created a brand new stage of stress for shops. As main retailers like Neiman Marcus cycle by Chapter 11 restructuring, established on-line rivals are being joined by new entrants like Behold and The Sure, all jostling for market share.
“We’re within the transformation that the music trade went by a few years in the past,” mentioned Stefan Siegel, founding father of on-line market Not Only a Label. “The cake is being cut up in a approach that [many] extra folks and artists have an opportunity to be listened to.”
However within the midst of a drastically altering retail panorama, can these platforms supply manufacturers the identical publicity, scale and alternatives for income era as conventional multi-brand retailers? To debate the difficulty in additional depth, BoF’s Lauren Sherman spoke with Siegel, together with Julie Bornstein, founder and chief government of The Sure, and Lauren Chan, founder and chief government of luxurious plus-size workwear model Henning.
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