Because the fog drifts in from the ocean, enveloping the rocky shores of Torö, Filippa K’s summer 2024 capsule assortment seems calm and reflective, capturing the fragile mild of the Scandinavian daybreak.
The marketing campaign, guided by the artwork route of Alter Id and photographed by Pauline Suzor, presents a narrative of sartorial self-reflection in opposition to the pure backdrop of the Stockholm archipelago.
Filippa Okay Summer season 2024 Marketing campaign
With Isabelle Thiry’s styling, mannequin Erik van Gils embodies the peaceable spirit of Swedish summers; his medium-length tousled curls, styled by Erika Svedjevik, with relaxed grooming by Veronica Aldrin, complement every outfit with easy allure.
Filippa K’s approach this season is a dialog between the basic and the trendy. A striped short-sleeve shirt hints at timeless leisure, whereas the mesh of a polo suggests modern fashion. The gathering is grounded by the stainless tailoring of a basic wool swimsuit, a silhouette that displays the model’s minimalist origins, now refreshed with a refined perspective.
Footwear, too, makes a press release; the white leather-based Morgan sneakers add a contact of crisp sophistication to the informal environment, unifying the theme of on a regular basis luxurious.
Filippa Okay’s summer time capsule is a tribute to assured however understated fashion. It’s an homage to the facility of simplicity, the place each element, from the exact minimize of trousers to the easy drape of a jacket, contributes to a narrative of relaxed elegance.
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