PITTI LEMON can be a tasty theme (each in taste and colour), thirst-quenching (for these all the time craving one thing new), energizing (for these in the hunt for a lift), astringent (to carry again from saying an excessive amount of), and anti-free radicals (for these eager on staying younger). It’s a intentionally mild theme but with a strong illustration: it captures the naive spontaneity of youngsters and has been painted by artists from Ghirlandaio to Manet, from Picasso to Lichtenstein.
The PITTI LEMON marketing campaign, coordinated by artistic director Angelo Figus, for Pitti Bimbo has been interpreted by illustrator Alessandra De Cristofaro. Her means to attach actuality with the dream world has led her to check the lemon as a plump yellow submarine from whose porthole one can peek in any respect the most recent from Pitti Bimbo.
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