Victoria’s Secret Fashion Show to Return in Late 2024

Victoria’s Secret is bringing its runway present again, the corporate introduced Wednesday.

In an Instagram publish, the intimates retailer stated the present will “replicate who we’re as we speak, plus every part you understand and love.”

The televised lingerie style present started in 1995 and was final hosted in 2018. At its peak it drew over 10 million viewers and featured high fashions together with Gisele Bundchen and Kendall Jenner. Within the late 2010s, nevertheless, the occasion noticed its viewership dwindle because it confronted scrutiny for its casting of predominantly white, skinny and cisgender fashions as requires inclusivity have been gaining steam within the style business. In 2019, the occasion was placed on an indefinite hiatus.

Since then, the corporate has tried to revamp its picture by a push for variety — it added extra ladies to its board, elevated its dimension vary and forged extra various fashions. Regardless of the shift, Victoria’s Secret continued to lose market share to new lingerie upstarts together with Rihanna’s Savage X Fenty, which additionally produces its personal style present.

Final 12 months, in an try to supply a contemporary replace to the present, the corporate produced a feature-length movie showcasing style collections from artists in 4 cities around the globe which was out there to stream on Amazon Prime. The movie missed the mark with viewers who felt the documentary was not in keeping with the model’s picture. One Amazon Prime reviewer wrote, ”I’ve by no means been much less within the model itself till after watching this. As a teen, when VS was at its top of success, I used to be obsessed … Now as an grownup who truly can afford to spend the cash I want I had 10 years in the past, I wouldn’t step foot within the place after this disaster.”

The revival of the runway will “ship exactly what our clients have been asking for — the glamour, runway, style, enjoyable, wings, leisure,” the corporate stated in an e mail.

Study extra:

Why Victoria’s Secret Is Bringing Sexy Back

A much-hyped picture revamp has did not win again clients. On Thursday, the corporate instructed buyers about Plan B: spruce up shops, develop into new classes and produce again a little bit of the outdated Victoria’s Secret. As one govt put it, “sexiness might be inclusive.”